Align your team for better consistency
Make sure key people in your business are aligned on the important elements of your startup positioning and messaging.
Startup messaging that helps your company stand out
Complete the 4-week Messaging Sprint to turn unclear positioning into a consistent story about your company.
Help your customers understand your brand, product or service, and its unique value proposition for more sales, increased trust and stronger go-to-market focus.
Check availabilityIf the form does not open, email marek.unt@gmail.com.
Communications & Messaging Expert
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Messaging that supports your goals
Position your product in the market
Understand your competitive alternatives and how to position your business in the market in a favourable way.
Focus on your uniqueness
Zoom in on what sets you apart from your competitors and communicate your unique point of view.
Erm... what’s messaging?
Messaging refers to the key points that are communicated to target audiences.
It consists of key messages that present your unique value proposition to your audience, and proof points that support those messages.
These are usually contained in a document called message house.
So, is it like copy? Not quite.
Copy is the actual words used to communicate your messaging. It can include one-liners, taglines, slogans, and other written content used in marketing materials.
If messaging is the underlying framework, copy is the words used to convey that framework throughout your sales and marketing materials.
How it works
- Week 1. Kicking off with a workshop with the leadership team to clarify your company’s product positioning, key audiences, value proposition and proof points.
- Week 2. Drafting your initial positioning and messaging.
- Week 3. Getting feedback on and finalising your message house in additional group sessions.
- Week 4. Talking through the implementation across channels with your sales, marketing or communications teams.
Frequently
Asked
Questions
Q: Who will be conducting the messaging sprint?
A: Don’t worry, you will not be passed on to a team of interns. The messaging sprint will be conducted by Marek Unt from beginning to end.
Marek has run the sprint with tens of businesses and draws upon his experience with scale-ups like Bolt and Wise as well as start-ups like Salv and Planet42, to name a few.
Q: Who needs to be involved from our end?
A: You get the best results if you involve key stakeholders from your sales, marketing, and leadership teams, including the CEO.
Q: What are the deliverables from the messaging sprint process?
A: The deliverables from our messaging sprint process include a positioning canvas, a message house that covers your key messages and proof points, one-liners and boilerplate copy, as well as guidelines on how to apply messaging consistently across different channels.
Q: How can I apply the outcomes in my sales and marketing?
A: In week 4 of the sprint, we will run a session with your sales and marketing team to discuss implementation and get commitment from all teams on how they plan to use the messaging. We will also give you recommendations on communicating the messages internally to the rest of the company.
Q: How can I test if the messages are valid and work for my audience?
A: Every company’s requirements when it comes to testing messages are a bit different. We can talk through testing and validation methods during our implementation session in week 4. It’s a good idea to consider both qualitative (user testing, interviews) and quantitative (surveys, conversion tests) methods.
Ready to improve your
messaging?
Check availability
Prefer email? Write to marek.unt@gmail.com.